ETapri
Back to home

Merchant guide & knowledge base

Everything a merchant needs to launch, sell, and manage their store on ETapri.

How ETapri works

ETapri gives every merchant a branded online storefront plus a WhatsApp checkout flow. Customers browse the catalog, add to cart, and complete the order with the merchant directly on WhatsApp. Payments are collected through MyFatoorah (Mada, KNET, STC Pay, Visa, Mastercard) or cash on delivery.

Merchant onboarding (5 steps)

  1. 1Sign up with email or Google.
  2. 2Create your store: pick a URL slug, add Arabic + English names, currency, country, WhatsApp number.
  3. 3Configure brand: logo, cover image, tagline, support email, return policy.
  4. 4Add products: one by one in the editor, or bulk via the Excel template.
  5. 5Share your storefront link on WhatsApp, Instagram, TikTok, and start selling.

Catalog preparation checklist

  • Product name in Arabic and English (Chinese optional).
  • Clear description with key specs and benefits.
  • Price and optional compare-at price for discounts.
  • Stock count and SKU.
  • Category for easy filtering.
  • 1–8 product photos, square, under 5 MB each.

Bulk import via Excel

Download the Excel template from the Products page → Import. The Products sheet has columns for slug, names, descriptions, price, stock, SKU, status, featured flag, category, and images. The Instructions sheet explains every column. Images must be public URLs separated by | (pipe) or comma.

Orders & payments

Every order created on the storefront opens a WhatsApp chat with the merchant, pre-filled with order details. The merchant confirms, sends a MyFatoorah payment link or accepts cash on delivery, then updates the order status (confirmed → packed → shipped → delivered) from the dashboard.

Multilingual storefront

ETapri ships with Arabic (RTL), English, and Simplified Chinese out of the box. The language switcher is in the top bar of every page; the storefront, dashboard, and checkout all translate together.

Demo talking points

  • WhatsApp-first checkout — no app to install for customers.
  • MyFatoorah payments with all GCC methods.
  • Premium Arabic-RTL storefront design.
  • Bulk Excel import + per-product editor.
  • Inventory, featured products, draft/active/archived status.
  • Order pipeline with statuses, audit history, and CSV export.
  • Multilingual: Arabic, English, Chinese.
  • Made for the GCC: SAR, AED, KWD, QAR, BHD, OMR.

Live demo script (≈ 7 minutes)

Use this as a step-by-step script for client demos. Open the four tabs in advance: marketing site, demo storefront /s/ahmed-dates, signup, and this guide.

  1. 1Story (30s): ETapri lets any GCC merchant launch a multilingual WhatsApp-first storefront in minutes — Arabic, English, Chinese, no buyer app needed.
  2. 2Buyer journey (2 min): Open /s/ahmed-dates. Toggle AR ⇄ EN ⇄ ZH and show RTL. Open a product → add to cart → checkout → WhatsApp handoff with order pre-filled.
  3. 3Merchant journey (3 min): Click 'Create your store' in the hero. Sign up. On the dashboard fill the Create Store form (slug, AR/EN/ZH names, currency, country, WhatsApp). Add a product manually, then download the Excel template, show both sheets, and bulk-import. Open Settings to show logo, cover, return policy. View the new storefront live.
  4. 4Orders & ops (1 min): Open the Orders tab → click the test order from Part B → show status pipeline, items, customer, and history.
  5. 5Why ETapri wins (30s): Multilingual + RTL native, WhatsApp checkout (zero gateway friction), bulk Excel import, built-in merchant guide, live across SA/AE/KW/QA/BH/OM.